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Projects

Turning Blueprints into Bold Business Spaces

Crafting spaces, building dreams !

Over the past years, Shaheen has contributed to diverse real estate and design-led projects across the Middle East, India, and Southeast Asia—ranging from cultural landmarks to corporate campuses. Here’s a selection of projects where she has played a key role, in collaboration with some remarkable teams.

Representative project imagery used for reference. All image credits belong to the respective rights holders.

After

Before

1. Lusail 18A | Mixed-Use Development | Doha, Qatar

Size: Varies per plot (7,000–50,000 m²)
Completion: Circa 2021
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage, Wayfinding
Work Scope: Complete signage wayfinding design programme from individual buildings to campus development. From design conception, tender, execution to hand over.
Description: A mixed-use development comprising 18 plots, including offices, hotels, retail, residential units, and an exhibition gallery.

2. Deira Waterfront Development | Mixed-Use Development | Dubai, UAE

Size: Over 100 hectares
Completion: Ongoing (Phase 1)
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme from individual buildings to campus development. From design conception, tender, execution to hand over.
Description: A revitalization project aiming to activate the waterfront edge and reconnect Deira with its trading roots.

3. Reliance Twin Towers | Commercial | Mumbai, India

Size: 36,200 m²
Completion: Circa 2010
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme for the Towers. From design conception, tender, execution to hand over.
Description: Two identical 32-storey towers designed to accommodate approximately 3,000 occupants, featuring unitized glazing and terracotta cladding.

4. Singapore Art Museum | Cultural | Singapore

Size: Not specified
Completion: Expected in 2026
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme for the Museum. From design conception, tender, execution to hand over.
Description: Redevelopment of the museum to include a large column-free exhibition space, enhancing the display of contemporary art.

5. Surbana Jurong Campus | Office Campus | Singapore

Size: 68,915 m²
Completion: Circa 2024
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme for the buildings and campus development. From design conception, tender, execution to hand over.
Description: A sustainable and community-oriented campus designed to accommodate over 4,000 employees, promoting collaboration and innovation.

6. Woodlands North Coast | Mixed-Use Development | Singapore

Size: Approximately 70 hectares
Completion: Ongoing
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme for the buildings and campus development. From design conception, tender, execution to hand over.
Description: A new waterfront precinct featuring homes, recreational spaces, and business facilities, designed to be a well-connected mixed-use hub.

7. HSBC Wealth Centre | Commercial | Singapore

Size: 13,000 m² (MBFC) and 5,600 m² (MBC)
Completion: Circa 2023
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme for the newly renovated interior space. From design conception, tender, execution to hand over.
Description: Design of HSBC’s new workplaces at Marina Bay Financial Centre and Mapletree Business City, incorporating modern and sustainable elements.

8. The American Club | Hospitality | Singapore

Size: 3,000 m²
Completion: Circa 2019
Role: Project Manager
Organisation: Square Peg Design, Singapore – Signage & Wayfinding
Work Scope: Complete signage & wayfinding design programme for the Club. From design conception, tender, execution to hand over.
Description: Refurbishment of the club including dining areas, gym facilities, and outdoor terraces, achieving a 25% cost saving.

9. Amador Restaurant | Hospitality | Abu Dhabi, UAE

Size: Not specified
Completion: February 2012
Role: Interiors Project Coordinator
Organisation: Renaissance Interiors LLC, Dubai
Work Scope: Interior design and fit-out coordination.
Description: A contemporary dining destination at Park Rotana Abu Dhabi, conceptualized with Michelin-starred chef Juan Amador, featuring avant-garde cuisine.

10. Seasons Mall | Retail | Pune, India

Size: Approximately 139,355 m²
Completion: April 2012
Role: Project Architect
Organisation: Space Designers Syndicate, Pune
Work Scope: Architectural design and coordination.
Description: A retail mall featuring India’s largest megaplex with 15 screens, a large food court, and various shopping outlets.

11. Embassy GolfLinks Business Park | Commercial | Bangalore, India

Size: Approximately 288,000 m²
Completion: Circa 2010
Role: Project Coordinator
Organisation: Colliers International, Bangalore
Work Scope: Design coordination of all design packages for multiple buildings.
Description: A centrally located 65-acre business park housing major corporations, featuring office spaces, food courts, and a 5-star hotel.