Projects

Turning Blueprints into Bold Business Spaces

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Over the past years, Shaheen has contributed to diverse real estate and design-led projects across the Middle East, India, and Southeast Asia—ranging from cultural landmarks to corporate campuses. Here’s a selection of projects where she has played a key role, in collaboration with some remarkable teams.

Representative project imagery used for reference. All image credits belong to the respective rights holders.

After
Before

1. Lusail 18A | Mixed-Use Development | Doha, Qatar

  • Size: Varies per plot (7,000–50,000 m²)
  • Completion: Circa 2021
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage, Wayfinding
  • Work Scope: Complete signage wayfinding design programme from individual buildings to campus development. From design conception, tender, execution to hand over.
  • Description: A mixed-use development comprising 18 plots, including offices, hotels, retail, residential units, and an exhibition gallery.

2. Deira Waterfront Development | Mixed-Use Development | Dubai, UAE

  • Size: Over 100 hectares
  • Completion: Ongoing (Phase 1)
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme from individual buildings to campus development. From design conception, tender, execution to hand over.
  • Description: A revitalization project aiming to activate the waterfront edge and reconnect Deira with its trading roots.

3. Reliance Twin Towers | Commercial | Mumbai, India

  • Size: 36,200 m²
  • Completion: Circa 2010
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme for the Towers. From design conception, tender, execution to hand over.
  • Description: Two identical 32-storey towers designed to accommodate approximately 3,000 occupants, featuring unitized glazing and terracotta cladding.

4. Singapore Art Museum | Cultural | Singapore

  • Size: Not specified
  • Completion: Expected in 2026
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme for the Museum. From design conception, tender, execution to hand over.
  • Description: Redevelopment of the museum to include a large column-free exhibition space, enhancing the display of contemporary art.

5. Surbana Jurong Campus | Office Campus | Singapore

  • Size: 68,915 m²
  • Completion: Circa 2024
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme for the buildings and campus development. From design conception, tender, execution to hand over.
  • Description: A sustainable and community-oriented campus designed to accommodate over 4,000 employees, promoting collaboration and innovation.

6. Woodlands North Coast | Mixed-Use Development | Singapore

  • Size: Approximately 70 hectares
  • Completion: Ongoing
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme for the buildings and campus development. From design conception, tender, execution to hand over.
  • Description: A new waterfront precinct featuring homes, recreational spaces, and business facilities, designed to be a well-connected mixed-use hub.

7. HSBC Wealth Centre | Commercial | Singapore

  • Size: 13,000 m² (MBFC) and 5,600 m² (MBC)
  • Completion: Circa 2023
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme for the newly renovated interior space. From design conception, tender, execution to hand over.
  • Description: Design of HSBC’s new workplaces at Marina Bay Financial Centre and Mapletree Business City, incorporating modern and sustainable elements.

8. The American Club | Hospitality | Singapore

  • Size: 3,000 m²
  • Completion: Circa 2019
  • Role: Project Manager
  • Organisation: Square Peg Design, Singapore – Signage & Wayfinding
  • Work Scope: Complete signage & wayfinding design programme for the Club. From design conception, tender, execution to hand over.
  • Description: Refurbishment of the club including dining areas, gym facilities, and outdoor terraces, achieving a 25% cost saving.

9. Amador Restaurant | Hospitality | Abu Dhabi, UAE

  • Size: Not specified
  • Completion: February 2012
  • Role: Interiors Project Coordinator
  • Organisation: Renaissance Interiors LLC, Dubai
  • Work Scope: Interior design and fit-out coordination.
  • Description: A contemporary dining destination at Park Rotana Abu Dhabi, conceptualized with Michelin-starred chef Juan Amador, featuring avant-garde cuisine.

10. Seasons Mall | Retail | Pune, India

  • Size: Approximately 139,355 m²
  • Completion: April 2012
  • Role: Project Architect
  • Organisation: Space Designers Syndicate, Pune
  • Work Scope: Architectural design and coordination.
  • Description: A retail mall featuring India’s largest megaplex with 15 screens, a large food court, and various shopping outlets.

11. Embassy GolfLinks Business Park | Commercial | Bangalore, India

  • Size: Approximately 288,000 m²
  • Completion: Circa 2010
  • Role: Project Coordinator
  • Organisation: Colliers International, Bangalore
  • Work Scope: Design coordination of all design packages for multiple buildings.
  • Description: A centrally located 65-acre business park housing major corporations, featuring office spaces, food courts, and a 5-star hotel.

All Projects Gallery

24 Embassy Golf Links Business Park
23 Embassy Golf Links Business Park
22 Embassy Golf Links Business Park
21 Seasons Mall
20 Seasons Mall
19 Singapore Art Museum
18 Singapore Art Museum
17 Singapore Art Museum
16 Woodlands North Coast
15 Woodlands North Coast
14 Woodlands North Coast
13 Surbana Jurong Campus
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